A stone-carving artist, Israel · 2026
Measure of Memory
A bilingual marketing site that explains a one-of-a-kind craft and turns visitors into WhatsApp conversations.
- Industry
- Arts & crafts
- Services
- Web application, Content management, SEO
- Stack
- Next.js, React, TypeScript, Tailwind CSS
- Live
- Visit site ↗

The problem
The client hand-carves traditional "amah al amah" wall memorials, a product most people have never seen and need explained before they buy. There was no online presence at all.
The site had to work Hebrew-first with a full English version, show the work in detail, and make it effortless to start a conversation on WhatsApp. The client also needed to update photos and text without calling a developer.
What we built
We designed and built a bilingual Next.js site with Hebrew as the default locale and English as a mirror, including right-to-left layout, locale-aware metadata and a sitemap for both languages.
Every page is built to convert: a photo gallery with lightbox, three packages priced by quote, a four-step process, FAQ, testimonials and WhatsApp calls to action throughout. A contact form emails the owner directly.
The owner edits everything through a Git-based CMS at a protected admin URL, so new photos and copy go live in minutes with no developer involved. Hosting is free, with automatic deploys on every change.
Details that matter for this audience: a banner that detects Shabbat and holidays and pauses outreach, an accessibility widget, and performance tuned for phones.
Stack
Result
A live site the owner maintains alone, with every page ending in a WhatsApp or form conversion.
Zero hosting cost, full control of content, and a foundation that can grow with video, more packages and new languages.